CONSULT US

We offer a range of research solutions

Find out more about our services and how we can help you

What we do

We have been involved in a wide array of research projects, from public perception/opinion polls to campaign evaluation/tracking. No matter the kind of research, EARC always aims to connect our client to their goal through reliable data gathering and analysis techniques.

We have successfully delivered projects that our clients desire to improve marketing/sales objectives or gaining insights to improve policies.

Some examples of our research in various sectors

Neuromarketing Research

Facial and Expression Coding

Facial expression are coded into seven basic human emotions: delight, surprise, skepticism, sadness, fear, disgust and negative.

This method can be applied to products, marketing materials, branding or other concepts for your research needs.

Eye & Mouse Tracking

We measure eye and computer activities through eye-tracking and mouse tracking, identifying view patterns and the focus of the consumer gaze.

Our solutions are tailored to the level of complexity required, so you will be able to leverage on eye tracking technology that is best suited to your needs.

Neurolab/Survey Platform

The tool offers a range of services including fully customisable surveys, eye and mouse tracking, EEG and emotions measurement technology.

With cloud-based storage that allows for offline use, it is transportable and allows you to collect real-time data from any location.

Electroencephalography (EEG)

Electroencephalography or EEG records electrical activity generated by brain waves, giving us information about user attention level and emotional engagement.

The lightweight and intuitive equipment allows you to gain valuable insight into user perception without complicated tools and procedures.

Facial and Expression Coding

Facial expression are coded into seven basic human emotions: delight, surprise, skepticism, sadness, fear, disgust and negative.

This method can be applied to products, marketing materials, branding or other concepts for your research needs.

Quantitative Research

Facial and Expression Coding

Facial expression are coded into seven basic human emotions: delight, surprise, skepticism, sadness, fear, disgust and negative.

This method can be applied to products, marketing materials, branding or other concepts for your research needs.

Door-to-Door Survey Methodology

Door-to-door survey is the most common method of data collection for a large-scale study that requires robust sampling and analysis.

Online Survey Methodology

Online surveys allow automation, streamlining the process of reaching out to respondents and collecting data. Our surveys are compatible with all smart devices, allowing for a broader reach and seamless user experience.

This is one of the most popular methods of data collection for its ease of use.

Street-intercept Survey Methodology

Street-intercept methodology is the most convenient way to access a representative sample from an urban location.

This method allows access to people from all walks of life with the use of random sampling. Thus, it can gather data for a quick and conclusive analysis of the topic.

Telephone Survey Methodology

We maintain a centralised call center for telephone surveys that clients can tap on. These surveys can be targeted at B2B/B2C or any other specific niche audiences that are desired.

Qualitative Research

Campaign Tracking/Evaluation

Track the success and effectiveness of your marketing or awareness campaign with detailed analytics and regular reports.

Pre-test before Launch

Optimise your campaign before launch through the use of insights from focus groups and other research methods.

Post-Assessment

Analyse results and issues with the campaign to gain insight and future strategies.

Product/Concept Testing

We can conduct testing for current or planned products to help enhance your product or service for consumers.

We can conduct testing for current or.

Focus Groups

Through focus group, we are able to sieve out in-depth information, attitudes and opinions.

In-depth Interviews

Conducting in-depth interviews allow clients to delve deeper into the rationale and thoughts on a personal level where group setting is not feasible.

Apps/Web Navigation Testing

Apps or web navigation testing identifies the strengths or weakness of your site or app and helps you optimise it for users.

Campaign Tracking/Evaluation

Track the success and effectiveness of your marketing or awareness campaign with detailed analytics and regular reports.

Pre-test before Launch

Optimise your campaign before launch through the use of insights from focus groups and other research methods.

Post-Assessment

Analyse results and issues with the campaign to gain insight and future strategies.

Product/Concept Testing

We can conduct testing for current or planned products to help enhance your product or service for consumers.

Customised Research

We can accommodate a wide range of research needs and are able to customise solutions to cater to any situation. Some unique solutions include:

Ethnography

Gather information on a specific target group with a systematic and in-depth study.

Mystery shopping

Measure quality of service and gather information through the use of mystery shopping.

Mixed methodology

Combine different research methodologies to suit your specific research goal.

Public consultation groups

We can help to plan and conduct public consultation groups for your organisation.